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Housed in a croissant-shaped bottle, it has a buttery scent.
December 4, 2025
By: Melissa Meisel
Lidl US is dropping Eau de Croissant, a limited-edition fragrance that’s warm, buttery and brings the aroma of its croissants this holiday season. Created in partnership with Sarah McCartney, the “Fairy Godmother of UK Perfumery,” the scent was perfected after visits to Lidl bakeries, capturing the true essence of freshly baked, extra-flaky croissants crafted with European butter, said the company. Housed in a croissant-shaped bottle designed by Plunge Creations, the frag...
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